“We've all had that experience of long layovers at airports, and I thought, why couldn't I be at a sculpture park or a museum? Then it clicked for me there was no reason why this piece of luggage couldn't be a sculpture." Sanz's original luggage design is channeled in the 19 Degree fragrance bottle, matching the energy and ethos of the TUMI brand. Launched with the help of Alex Shalbaf’s wife, Mariana, in 2022, it is an elevated presentation for a fragrance with bottles that resemble chess pieces. The Fragrance Group has scent lines like Nishane, and The Fragrance Group poster child, Mind Games. They ventured into the fragrance world over 15 years ago and have licenses with various brands, including Christian Siriano, Bentley, Banana Republic, and the TUMI label. Shalbaf came to New York from Persia at 18 years old and initially worked in telecom, founding a telecom company with his older brother sometime after. We are very proud of the expansion and our ability to work with retailers in the US and abroad." Now we have Atlas, Kinetic, Awakened Distilled, Continuum, and TUMI 19 Degree. Since then, we've come out of the gate running with all the beautiful creations of TUMI Fragrances. In August of 2020 - just a few months after stores reopened, we launched our beautiful fragrances as a duo called Awaken and Unwind. And of course, TUMI got put on hold due to Covid,” Shalbaf admits. ![]() "Right before Covid, we were due to launch our first duo fragrance, Unwind and Awakened. ![]() At the dinner, guests ranging from models to influencers, journalists, and associates gathered for a presentation of the new fragrance. on September 14, at the Caviar Kaspia restaurant in the heart of the city, a few streets away from Hyde Park. ![]() Taking the launch of the 19 Degree fragrance to London during its Fashion Week, TUMI held a dinner.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |